Packaging News

Beiersdorf Unveils New Logo

  Beiersdorf AG, Hamburg, has a new logo with a clean, clear and future-oriented design, according to the company. It symbolizes its “focus on skin care and its concentration on the essential; and stands for the company’s comprehensive strategic development and its upward movement from the foundation of the ‘Blue Agenda.’” At the same time, it creates a connection to the roots of the company’s rich historical tradition: founded in 1882 by pharmacist Paul C. Beiersdorf, the company became the in...

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